CPaaS Enhances Your Communications
Communications Platform as a Service gives you pay as you go options with APIs.

By: John Shepler

Are you getting a bit overwhelmed with a myriad of business applications that kinda, sorta work together but just don’t seem to give you the seamless communications that you really wish you had? Perhaps something new could help. It’s called CPaaS or Communications Platform as a Service.

What is CPaaS and Why Should I Want It?
CPaaS doesn’t replace what you have now. It extends your capabilities without having to rip out your current systems or buy new expensive hardware. CPaaS is focused on communications. It a suite of tools that plug into your existing systems to add capabilities you don’t have now or find awkward to use. Best of all, you don’t need extensive technical support to make CPaaS work. These are developer friendly APIs hosted in the cloud and available as needed.

What Can CPaaS Do?
Which API’s you elect to use may depend on the industry you are in. For instance, in healthcare you may want the ability to have video consultations for Telehealth, send appointment reminders and have secure HIPAA-compliant messaging. Financial businesses may desire 2FA authentication for secure login and chatbots to handle FAQs. Other businesses may want interactive telephone response, email updates, SMS alerts, virtual meetings and contact analytics. 

Note that all of these applications are related to enchanting communications with customers, clients, supplies or team members. They are designed to fit into what you are using now without a lot of muss and fuss. You can customize your workflows and automate interactions without having to purchase, install and train on whole new systems.

The Cloud Makes It Painless
The mere thought of having to take the time and effort to dig into the systems you use every day or hire the expertise needed to do this is cringeworthy. It’s way more complexity than most companies want to deal with. Plus, once you start creating ad-hoc custom solutions, you are stuck with ongoing maintenance and upgrades and tracking who has what throughout the company. 

The cloud aspect of CPaaS greatly simplifies things. All the hardware and software that makes the internals of these application interfaces function is handled by the CPaaS vendor. You are just dealing with inserting the APIs and easily customizing the user features as you desire. There are low code and no code solutions including pre-built templates to make it easy on your tech team. 

What’s the Cost of CPaaS?
As a service, CPaaS is available on a pay-as-you-go basis. You decide what apps you want to deploy and to what extent. You only pay for what you use. As business conditions change, you can increase or decrease your usage as needed. There is no need for an upfront capital outlay in hardware or software. 

Does Communications Platform as a Service sound like it might be something that would make your business more productive? If so, you are invited to talk with a technical expert and see what CPaaS offerings make the most sense for your situation. 

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